Nestlé Go Free Rice Pops Discontinued: Gluten Free Cereal Removed from UK Shelves

If you’ve been struggling to find Nestle gluten free Rice Pops lately, you're not the only one and sadly, we now have confirmation why.

Nestlé has officially confirmed that their Go Free Rice Pops cereal has been discontinued due to "low demand", meaning this popular coeliac friendly alternative to Kelloggs Rice Krispies staple is no longer part of their range.

For many coeliacs, Rice Pops were a simple, safe, no-fuss cereal which while miles ahead of their supermarket own brand counterparts.

Why Have Nestlé Discontinued Go Free Rice Pops?
After contacting Nestle when I heard people were being told by supermarkets they were discontinued, I got a response back where they explained the decision came down to insufficient demand, and the product has now been withdrawn from sale.

While that might make business sense, it’s understandably frustrating for the gluten free community especially when this particular product always seems in demand. Behind the scenes there is obviously more going on, it could be it looked popular but in reality the shelves being empty could have been down to stock inconsistency.

It is such a shame to see the Rice Pops disappears when they have been a reliable option for so long.

What Gluten Free Cereals Are Still Available from Nestlé?

Nestlé did confirm that the other cereals in their Go Free range is still available, including:

Go Free Honey Nut Flakes
Go Free Cornflakes
Go Free Choco Flakes

So while Rice Pops are gone, the range hasn’t disappeared entirely. The Choco Flakes only came out a couple of weeks ago so it's actually feels like quite a blow and more like Rice Pops have been replaced with these.

Are There Any Alternatives?

Most standard Rice Krispie type cereals you’ll find on supermarket shelves contain barley malt extract, which means they are not gluten free - this includes home brands.

Some supermarkets do offer their own free from free from rice crisps, but reviews are… mixed at best.

To quote my mum: “they’re hard as bullets.” And I will take her word for it!

So while alternatives do exist, they don’t always match the taste or texture people are looking for – which is exactly why products like Nestlé Go Free Rice Pops were so popular in the first place. I know my mum would only eat the Go Free ones, any other she didn't like.

Brands have brought products back before – especially when there’s enough customer demand and feedback.

So if you’re gutted about this (you’re definitely not alone), it’s worth reaching out to Nestle customer services and letting them know you want them back.

Because apparently we need to prove demand exists 🙃

The loss of Nestlé Go Free Rice Pops is another reminder of how limited the gluten free market can be.

For coeliacs, this isn’t just cereal – it’s about having safe, reliable options that don’t feel like a compromise.

And right now, finding a decent gluten free Rice Pop alternative? Let’s just say… it’s not exactly snapping, crackling or popping.